Promotional Products & Corporate Gifts - Tip of the Week

Zest Promotional Tip of the Week

It is always important to give the impression to customers and business contacts that you are successful, reliable and trading strongly even in a depressed market. The one area that many businesses seem to cut back on first in times of difficulty is marketing, which is a huge mistake. There may be a need to tailor the budget slightly and definitely make sure that only cost effective potentially successful campaigns are launched. However, if a business which has previously been known for actively promoting its service suddenly stops this will send alarm bells to customers and businesses with whom they trade.

Promotional products and corporate gifts are a great way to promote any company and it is quite easy to continue using these valuable marketing tools even in hard times. It just means that more forethought and planning needs to go into the purchase and distribution of these items. There are excellent gifts available from specialist suppliers giving good value for money and great discounts for buying in bulk. Go for the best quality items possible every time and you may be pleasantly surprised at how economical they can be. There is a vast choice available and it is better to buy small, stylish gifts rather than something loud but cheap. 

Make sure that staff members are fully briefed as to the objective of the campaign and how the promotional products and corporate gifts are to be used.  Clearly outline your target markets so that gifts are not squandered on those who would never require your services or products because this ensures that your corporate gifts are not wasted.  Send promotional products and gifts only to those that you value and want to retain or those who you wish to get on board, not to everyone you have ever dealt with.  Staff will rally round and help promote your business well and appropriately if the objectives are fully explained to them.  After all, the success of the business is paramount in your staff remaining employed as part of a successful team. 

Monitor campaigns regularly and keep looking out for new avenues to get your brand name seen and recognised.  If you have previously used trade shows and exhibitions to promote but now find the costs restrictive, then simply scale down the size of your presence and go with something simple but tasteful. With helpful, smart representatives, great promotional products and corporate gifts these events can be just as successful in generating new trade without the large expense of elaborate, expensive stands.  Small is beautiful as the saying goes and this can be very true when applied correctly.